Our Philosophy
At Create Potential®, we believe every individual is inherently creative—born with innate value and the capacity to innovate.
Our logo, ≜, signifies this truth: everyone is “equal by definition” to a creative being.
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Our Mission
Our mission is to help ALL people realize the innate value and intrinsic creativity within themselves and others, so they can positively impact their world and find greater fulfillment in their lives.
Create Potential® is an education institute bringing together visionaries, founders, and artists to maximize their potential through science-backed creativity and flow state training in a supportive community of mission-driven peers.
All our programs, products, and community are designed to help you unlock your potential and achieve your most ambitious goals.
Our Values
Creative Empowerment
Igniting the spark within individuals to unleash their creative potential, conquer challenges, and transform dreams into reality.
Bold Innovation
Encouraging fresh thinking, courageous experimentation, and visionary approaches to creativity and growth.
Collaborative Growth
Fostering a supportive community where diversity thrives, and collaboration drives growth and achievement.
Unwavering Integrity
Committing to the highest standards of ethics, honesty, and transparency, building trust and authenticity in every interaction.
Purpose-Driven Passion
Fueling an insatiable love for creativity, learning, and positive impact, inspiring individuals to reach beyond their limits.
Lifelong Learning
Embracing a lifelong spirit of curiosity and exploration that fuels creativity, deepens resilience, and opens new ways of seeing.
Our FREE Workshops
Our workshops are designed to help you discover your passion, overcome challenges, and tap into your intrinsic creativity through the science of creativity, flow state, and human potential
✧ Creative Wayfinder Workshop:
Discover your direction, connect with your purpose, ignite your passion, and create a plan to pursue your most meaningful goals. This workshop introduces the Mission Map and lays the foundation for a mission-driven life.
✧ Creative Overcomer Workshop:
Learn how to navigate stress, overcome challenges, and foster a creative growth mindset. This training provides actionable tools rooted in psychology and neuroscience to help you break through obstacles and cultivate inner resilience.
✧ Creative Flow Workshop:
Explore the science of flow state and learn how to access this powerful state on demand. Designed to boost both creativity and productivity, this workshop provides foundational techniques for entering and sustaining flow state.
Amplify your creativity with this cinematic, science-backed challenge designed to help you access deeper focus, generate new ideas, and experience more flow in your daily life. Over 15 days, you’ll engage with short, impactful video lessons and proven techniques to quiet distractions, strengthen attention, and elevate your creative output—one intentional day at a time
Dive deep into the science of flow state and creativity with the Create Potential® Journey—a 6-month transformational experience for visionaries, founders, and artists ready to redefine their limits and build a life they love.
This immersive program combines a science-backed peak performance curriculum with live group coaching and intentional community to help you overcome resistance, reclaim your focus, and make meaningful progress on what matters most.
Through weekly video lessons, practical tools, and supportive coaching, you’ll develop the mindset, habits, and systems that fuel creative momentum, emotional resilience, and sustainable growth.
Whether you’re launching something new or navigating a pivotal transition, The Journey offers a proven path to transcend the ordinary and create a life where creativity and flow are the foundation of your everyday excellence.
Your potential is limitless when you learn to create it.
The Journey
Our Community
The true magic of Create Potential® lies in our worldwide community.
Inside The Journey, you’ll find a supportive space to connect with visionary peers, share your progress, and engage in meaningful, honest dialogue. Whether you’re looking for accountability, collaboration, fresh perspective, or inspiration, this community is here to support your growth—every step of the way.
After completing The Journey, you’ll have the opportunity to remain part of the Create Potential® community year-round—continuing to learn, connect, and grow alongside an expanding network of mission-driven alumni. Ongoing membership includes access to fresh resources, guest sessions, and meaningful opportunities for continued collaboration and creative momentum.
Once upon a time, a curious and passionate explorer embarked on a life-changing journey in a world where creativity was often misunderstood and underestimated. Our founder, Nicole Shannon, delved into the depths of neuroscience, philosophy, psychology, art, and faith, seeking to unravel the mysteries of creativity and its impact on human potential.
Our founder discovered that creativity is more than just a gift bestowed upon artists and visionaries. It is the lifeblood of humanity, the force that propelled our ancestors to build civilizations, invent languages, and create new technologies. It is the power that fuels progress and innovation, pushing us to reach beyond the stars.
In the midst of this journey, our founder encountered countless people who believed they were not creative. As a result, they often felt lost, unable to tap into the wellspring of potential within them. These confessions were both disheartening and inspiring to Nicole, igniting a burning desire to share her newfound understanding of creativity with the world.
And so, Create Potential was born. A place where visionaries, founders, and artists could come together to learn, grow, and unlock the creative capability that lies within each of us. Here, members embark on an extraordinary adventure, surrounded by a community of supportive, mission-driven peers who understand the transformative power of creativity.
At Create Potential, we weave together cutting-edge research and practical applications to create an engaging, inspiring curriculum that nurtures the creative spirit. Our programs are tailored to help individuals overcome challenges, venture off the beaten path, and forge their destinies in uncharted territories.
As a member of Create Potential, you are the hero of your story, with the power to harness your innate creativity and positively impact the world.
Our Story
Our Leadership
Meet the visionary leaders behind Create Potential, a passionate team dedicated to unlocking human potential through creativity.
