Nicole Shannon

Founder / Chief Executive Officer

Nicole Shannon is an artist, certified Thrive Coach, and founder of Create Potential — an organization committed to empowering individuals to recognize their innate value, unlock their intrinsic creativity, and discover their limitless potential.

Trained by the Flow Research Collective, her coaching is grounded in cutting-edge psychology and neuroscience. Nicole helps individuals harness flow state, rewire limiting beliefs, and build lives fueled by clarity, resilience, and authentic purpose. Her work is shaped by both scientific insight and lived experience. As the mother of a medically complex child, Nicole has lived the realities of uncertainty, resilience, and adaptation—experiences that have shaped her empathetic, grounded approach to transformation.

With a background in art and design from SUNY New Paltz and the Savannah College of Art and Design, she brings a unique lens to personal development and mindset work — one that honors both peak performance and creativity.

Nicole has founded multiple creative ventures, including a marketing agency, a custom jewelry brand, and a contemporary art gallery. Her work has been featured in Vogue, New York Fashion Week, and international exhibitions, with pieces now housed in permanent collections at Clemson University and the University of Chicago.

Through Create Potential, she offers transformational coaching to help individuals access their creative intelligence and align with their highest potential.

Her mission is simple: to empower people to live more creative, authentic, and fulfilling lives — from the inside out.

Connect with Nicole